22 NOVEMBER – 14 DECEMBER 2018
Flex Zone explores the ideals of Ancient Greek classicism within present day ‘gym junkie’ culture by contrasting the body forms of classic sculptures with the obsessive shapes of bodybuilding.
This is a critique on the Golden Ratio Man and the bodily ideals that permeate pop culture, sport, media advertisements, films, and lifestyles in the 21st century. Indeed, Flex Zone seeks to question the ways in which we perceive ‘divine beauty’ through the lens of contemporary culture and via capitalist means.
The project displays a body of work that highlights classical forms of ancient Greek sculptures with ‘true and natural’ heroes, such as Hercules & Athena. It addresses the concept of ‘true’ physical beauty while observing irregular structures of obsessive present day gym culture and its champions like Mr. Olympian, Arnold Schwarzenegger. The work unpacks this connection with a series of gym objects and museum artefacts installed in the gallery space.